Bakery is no more an ordinary business. It has transformed into art. Many people today consider opening a bakery business to sell homemade bakery items. In Tasmania, there are many bakery stores. To promote your bakery business in this competitive market, you need to come up with fresh ideas. Here are some suggestions for you.
Go with the trend
You should follow the trend and offer customers what they want. For example, people are now going crazy over gluten-free products, so you can offer gluten-free bakery items to attract customers. They would love to taste something new and healthy. You can have sugar-free bakery items as most people are now health-conscious.
Entice customers at the door
You can put up a chalkboard and write down the special bakery items of the day. You can provide a certain percentage discount for the day. You can also include a trivia question as a quiz. If anyone answers it, the person will get free treats or discounts. Try to make it fun so that people enter your store enthusiastically.
Offer free samples
You can offer customers bite-sized free samples. Many people will enter your store just to taste the free samples. Later, if they like it, they will order more and take it home.
Be active on social media
You should be active on various social media platforms like Facebook, Twitter, Pinterest, Instagram, and others. You should post good content that the prospective customers will be interested in reading about.
You can post pictures and videos of your bakery items. You can also include recipes and cooking videos to promote your brand. Always interact with the customers and try to know their preferences and needs. That way, you will be able to serve them better.
Conduct an online survey
You can conduct an online survey regarding what bakery items they like. You can give a free loaf of bread or pastry to those who complete the survey. That way, you will be promoting your brand and at the same time know about the customer demand.
Sponsor community events
You can sponsor a community event like a marathon race to promote your brand. You can have your stall set up on the day of the race so that people can buy bakery items from you.
These promotional tips will help you to stay ahead of the competition. You will notice an increase in the business revenue if you implement some of these ideas.